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Tory Burch Apologizes for Culturally Insensitive Ad

The designer has already removed it from all social channels.

Tory Burch

By
Rachel Torgerson

Mar 24, 2017

Fashion designer Tory Burch issued an apology Wednesday for a particularly tone-deaf video ad released the day before.

The “#ToryStory: An American Roadtrip” campaign, which has already been taken off the label’s social media, featured three white models, including Poppy Delevingne, rocking out to the song “Juju on That Beat” while driving cross-country in their summery styles. There were no models of color to be found.

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Twitter users immediately slammed the disconnect between the song and the model roster. “Disgusting! We are good enough to be the soundtrack but not visually seen,” one commenter wrote, while another snarked, “The caucasity.”

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Burch issued the following apology: “The video was intended to celebrate music that we love with our spring collection. It was never meant to be insensitive in any way. We have removed the video from our channels. I personally feel very badly if this hurt anyone and I am truly sorry.”

Perhaps this debacle will serve as an “aha” moment for other designers thinking of similarly whitewashed concepts.

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